Dr Ayyaz has started out in July 1994 and have through its interesting, unusual cuts and approach towards fashion, become a key factor in the extensive market recognition from the very early beginning.

The selection of ethnic embroideries and traditional fabrics has made his brand an absolute favourite, as it offers a elegant casual yet high-profile, fashion statement. Dr Ayyaz is educated at medical school in rawalpindi as a future doctor.

As a student he presented screen-printed suits at a fashion show in Islamabad Marriott in 1993. A diversion from family tradition to art & fashion.

Reet means tradition and Dr. Ayyaz shows that in a world of mass-produced clothing, people can wear individual, stylish garments which have been created by hand using traditional skills, with respect for the environment and ensuring that the producers receive a living wage.

Passion, principles and perseverance have helped Dr Ayyaz take reet from strength to strength and made a significant contribution to improving the lives of over 800 artisans in rural Punjab.